04
Color
04
Color
04
Color
Color adds energy and focus to our brand. We use it to stand out, strengthen our content, and guide every interaction.
Color adds energy and focus to our brand. We use it to stand out, strengthen our content, and guide every interaction.
Color adds energy and focus to our brand. We use it to stand out, strengthen our content, and guide every interaction.
The Basics
Our color palette pairs vibrant, digital-first hues with a balanced set of greys and neutrals.
Color values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Accent & Tones
Name:
Every Blue
Hex:
#271DCD
RGB:
39/29/205
CMYK:
39/29/205
Pms:
39/29/205
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Name:
Every Blue
Hex:
#271DCD
RGB:
39/29/205
CMYK:
39/29/205
Pms:
39/29/205
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Name:
Every Blue
Hex:
#271DCD
RGB:
39/29/205
CMYK:
39/29/205
Pms:
39/29/205
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Name:
Every Blue 200
Hex:
#241BBD
RGB:
36/27/189
CMYK:
81/86/0/26
Pms:
2736 C
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Name:
Every Blue 200
Hex:
#241BBD
RGB:
36/27/189
CMYK:
81/86/0/26
Pms:
2736 C
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Name:
Every Blue 200
Hex:
#241BBD
RGB:
36/27/189
CMYK:
81/86/0/26
Pms:
2736 C
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Name:
Every blue 300
Hex:
#2018A8
RGB:
32/24/168
CMYK:
81/86/0/34
Pms:
2736 C
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Name:
Every blue 300
Hex:
#2018A8
RGB:
32/24/168
CMYK:
81/86/0/34
Pms:
2736 C
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Name:
Every blue 300
Hex:
#2018A8
RGB:
32/24/168
CMYK:
81/86/0/34
Pms:
2736 C
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Name:
Blue 400
Hex:
#1D1598
RGB:
29/21/152
CMYK:
81/86/0/40
Pms:
2746 C
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Name:
Blue 400
Hex:
#1D1598
RGB:
29/21/152
CMYK:
81/86/0/40
Pms:
2746 C
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Name:
Blue 400
Hex:
#1D1598
RGB:
29/21/152
CMYK:
81/86/0/40
Pms:
2746 C
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Black & White
Name:
Navy Blue
Hex:
#010214
RGB:
1/2/20
CMYK:
95/90/0/92
Pms:
Black 6 C
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Name:
Navy Blue
Hex:
#010214
RGB:
1/2/20
CMYK:
95/90/0/92
Pms:
Black 6 C
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Name:
Navy Blue
Hex:
#010214
RGB:
1/2/20
CMYK:
95/90/0/92
Pms:
Black 6 C
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Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
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Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
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Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
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Name:
Sand 300
Hex:
#CCC7C3
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
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Name:
Sand 300
Hex:
#CCC7C3
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
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Name:
Sand 300
Hex:
#CCC7C3
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
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Name:
Sand 200
Hex:
#D8D3CD
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
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Name:
Sand 200
Hex:
#D8D3CD
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
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Name:
Sand 200
Hex:
#D8D3CD
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
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Name:
Sand 100
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Name:
Sand 100
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Name:
Sand 100
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Complimentary Colors
Name:
Beige 500
Hex:
#E8CDB3
RGB:
232/205/179
CMYK:
0/12/23/9
Pms:
4755 C
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Name:
Beige 500
Hex:
#E8CDB3
RGB:
232/205/179
CMYK:
0/12/23/9
Pms:
4755 C
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Name:
Beige 500
Hex:
#E8CDB3
RGB:
232/205/179
CMYK:
0/12/23/9
Pms:
4755 C
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Name:
Pale Khaki 500
Hex:
#D8D3CD
RGB:
226/214/182
CMYK:
0/5/19/11
Pms:
468 C
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Name:
Pale Khaki 500
Hex:
#D8D3CD
RGB:
226/214/182
CMYK:
0/5/19/11
Pms:
468 C
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Name:
Pale Khaki 500
Hex:
#D8D3CD
RGB:
226/214/182
CMYK:
0/5/19/11
Pms:
468 C
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Name:
Light Beige 500
Hex:
#DAD7C7
RGB:
218/215/199
CMYK:
0/1/9/15
Pms:
7527 C
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Name:
Light Beige 500
Hex:
#DAD7C7
RGB:
218/215/199
CMYK:
0/1/9/15
Pms:
7527 C
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Name:
Light Beige 500
Hex:
#DAD7C7
RGB:
218/215/199
CMYK:
0/1/9/15
Pms:
7527 C
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Name:
Blue Gray 500
Hex:
#C6D0D0
RGB:
198/208/208
CMYK:
5/0/0/185
Pms:
5523 C
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Name:
Blue Gray 500
Hex:
#C6D0D0
RGB:
198/208/208
CMYK:
5/0/0/185
Pms:
5523 C
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Name:
Blue Gray 500
Hex:
#C6D0D0
RGB:
198/208/208
CMYK:
5/0/0/185
Pms:
5523 C
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Name:
Light Periwinkle 500
Hex:
#B6C9E3
RGB:
182/201/227
CMYK:
20/11/0/11
Pms:
657 C
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Name:
Light Periwinkle 500
Hex:
#B6C9E3
RGB:
182/201/227
CMYK:
20/11/0/11
Pms:
657 C
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Name:
Light Periwinkle 500
Hex:
#B6C9E3
RGB:
182/201/227
CMYK:
20/11/0/11
Pms:
657 C
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Name:
Soft Lavender 500
Hex:
#B9BBE2
RGB:
185/187/226
CMYK:
18/17/0/11
Pms:
2706 C
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Name:
Soft Lavender 500
Hex:
#B9BBE2
RGB:
185/187/226
CMYK:
18/17/0/11
Pms:
2706 C
Copy HEX
Name:
Soft Lavender 500
Hex:
#B9BBE2
RGB:
185/187/226
CMYK:
18/17/0/11
Pms:
2706 C
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